Our Story
The idea for The Hug Button began in the sweetest way - on the first day of preschool. A parent had drawn a tiny heart on their child’s hand and told them, “This is your hug button. If you miss me today or feel nervous, just press it and know I’m sending you a hug.” It was such a simple gesture, but it brought so much comfort - not just to the child, but to the parent too. Throughout the day, they both found themselves pressing that little heart, feeling connected even while apart.
When we heard that story, it instantly struck a chord. It was such a beautiful way to stay emotionally close during big moments—those transitions and unfamiliar situations that can feel a little overwhelming. So, we tried it with our own kids. And just like that, something shifted. It became part of our daily rhythm, a quiet little ritual that brought calm and closeness in the chaos.
We loved the idea so much, we couldn’t stop thinking about how many other families could benefit from it. So we ran with it - and that’s how The Hug Button bracelets were born. We created simple, meaningful bracelets that carry the same heart and purpose as that original hug button - just in a wearable form. Each bracelet is designed to be a personal, comforting reminder that love and support are never far away.
What started as one parent’s creative way to ease a child’s nerves has turned into a little bracelet with a big impact. And now, we get to share that feeling with others - helping families, friends, and loved ones stay connected, one hug at a time.
Our Family
This is where you can share a little about your family and how you started the biz!