Inspired by Kids,

Designed by Parents,

Worn With Love

The Hug Button homepage hero image with wearable comfort quote

Humans thrive on feeling loved and secure. Visual cues encourage us to take a deep breath and remind us what’s really important.

The Hug Button is a comfort bracelet designed for children and caregivers to nurture a secure attachment, emotional regulation, and independence. It’s not just a bracelet; it’s a tool that empowers children to carry their caregiver’s love with them - anytime, anywhere.

Flatlay of four Hug Button bracelets in navy, teal, gold, and pink on a soft linen cloth

The Hug Button offers a tangible connection between children and their caregivers, even when apart.

OUR BRACELETS HELP:

Reinforce secure attachment: By serving as a constant reminder of love and support.

Encourage emotional regulation: Children can press the literal button on their bracelet to self-soothe and feel reassured in stressful moments.

Build independence: It empowers children to explore and face challenges with the confidence that their caregiver’s love is always with them.

Subtle bracelet worn with everyday outfit, symbolizing connection
The Hug Button Peach Bracelet
Close-up of hands pressing bracelet like a hug signal

“I wear my Hug Button every day at school. When I miss my mom, I press it and feel like she’s hugging me back. It makes me feel happy and brave!”

— Lily, age 5

The Hug Button is a solution for building emotional growth, connection, and resilience in children from a young age.

Kids who have a secure attachment are twice as likely to handle their emotions well and bounce back from tough situations. Plus, kids who feel emotionally secure are 75% more likely to do well in school and 45% of them show fewer signs of anxiety and depression.

Schools that focus on emotional learning see an 11% increase in academic achievement, and kids who feel supported are 67% less likely to act out. Even physically, strong emotional bonds can cut the risk of stress-related health issues by 30%.

Secure attachment is associated with positive outcomes throughout life, including better social skills, higher self-esteem, and more effective coping strategies in stressful situations.

Child and parent wearing Hug Button bracelets to feel connected