Humans thrive on feeling loved and secure. Visual cues encourage us to take a deep breath and remind us what’s really important.

The Hug Button is a comfort bracelet designed for children and caregivers to nurture a secure attachment, emotional regulation, and independence.

It’s not just a bracelet; it’s a tool that empowers children to carry their caregiver’s love with them —anytime, anywhere.

The Hug Button offers a tangible connection between children and their caregivers, even when apart. This product:

  • Reinforces secure attachment: By serving as a constant reminder of love and support.

  • Encourages emotional regulation: Children can press the literal button on their bracelet to self-soothe and feel reassured in stressful moments.

  • Builds independence: It empowers children to explore and face challenges with the confidence that their caregiver’s love is always with them.

The Hug Button is a solution for building emotional growth, connection, and resilience in children from a young age.

Kids who have a secure attachment are twice as likely to handle their emotions well and bounce back from tough situations. Plus, kids who feel emotionally secure are 75% more likely to do well in school and 45% of them show fewer signs of anxiety and depression.

Schools that focus on emotional learning see an 11% increase in academic achievement, and kids who feel supported are 67% less likely to act out. Even physically, strong emotional bonds can cut the risk of stress-related health issues by 30%.

Secure attachment is associated with positive outcomes throughout life, including better social skills, higher self-esteem, and more effective coping strategies in stressful situations.

HUGS FOR ALL!

We believe that sometimes all you need is a hug. A hug can cure almost any moment we are experiencing. When we are happy or sad, we hug. When people are excited or scared, we hug. It’s a global phenomenon and a love language everyone can get behind.

We will also be donating a % of our proceeds to people who need hugs most. From kids in foster care to families who’ve lost loved ones, we believe that this comfort bracelet can make a meaningful impact in the world. 

Shop Our Merch

Shop our products & become part of The Hug Button family before we officially launch.